I Can’t Wait to Play is aimed at 3-to-5-year-olds and highlights the importance of everyday play and education. The book became a beautiful relfection of the “Play Matter’s” brand motto “The heart & science of play”. As a piece of brand communication, the Play Matters team have printed and published this book to share around their playgroups. Parents now have a story to read to their children that playfully educates through rhyme, character and colour!

For this book, I developed a digital vector style unique to the Play Matters’ brand and styleguide. Diversity was a key factor in the character creation to be inclusive of all ethnicities.

Created with the team at Brother&Co Agency